The International Hot Rod Association (IHRA) has embarked on an ambitious acquisition spree, leaving many wondering about its vision and future direction. Scott Woodruff, the association's director of fun, has been tasked with making racing fun again across all divisions and properties. With Darryl Cuttell at the helm, IHRA has purchased nearly a dozen drag strips, expanded its national tour, acquired a powerboat racing series, and launched a Late Model tour. The association has also purchased dormant race tracks, such as Pulaski County Motorsports Park in Virginia and Memphis International Speedway in Tennessee, and recently acquired Rockingham Speedway in North Carolina, which will host a NASCAR event. But what drives IHRA's acquisition strategy? Woodruff explains that the association aims to use each facility in the best interest of fans, and that the goal is to work together with partners like Track Enterprises and Bob Sargent, event promoters of the NASCAR weekend. Despite some skepticism about Cuttell's vision and spending habits, Woodruff emphasizes that IHRA has a clear direction and a focus on creating a positive experience for fans and competitors alike. The association's success is defined by smiles and happy people, with a commitment to providing excellent customer service and ensuring everyone has a good time. As IHRA continues to expand and acquire new properties, the association's vision remains centered on making racing fun and engaging for all.
